The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff’.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

We write this blog to keep track on the developments in the physical web. It might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.